How far, or high, will Oreo go for a buzz building activity on its 105th anniversary? Using Oreo decorated drones to fly to a height of the Statue of Liberty, the cookie maker attempted to drop actual Oreos into cups …
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Buzz Building Oreo Dunk
Category Archives: Buzz Building
Everyone wants an extra day off of work following the Super Bowl, right? Heinz is hoping their petition for a national holiday following the Super Bowl generates a groundswell of interest. It is using the event as a marketing opportunity …
Game day is still weeks away, but the marketing industry is getting ready for its biggest buzz building event – the Super Bowl. Marketing Land will be keeping a scorecard on all the various types of marketing activities by brands …
Adweek explains the thinking behind Marriott’s public relations tactic. This buzz building idea is to show off a new room concept Marriott is rolling out in hotels around the country. New York consumers can take photos of themselves in the …