How far, or high, will Oreo go for a buzz building activity on its 105th anniversary? Using Oreo decorated drones to fly to a height of the Statue of Liberty, the cookie maker attempted to drop actual Oreos into cups …
Goldman & Associates Public Relations
Category Archives: Buzz Building
Heinz Tries Ambush Marketing of Super Bowl
January 30, 2017 – 10:41 am
Everyone wants an extra day off of work following the Super Bowl, right? Heinz is hoping their petition for a national holiday following the Super Bowl generates a groundswell of interest. It is using the event as a marketing opportunity …
Brand Buzz Building for 2017 Super Bowl
January 18, 2017 – 10:50 am
Game day is still weeks away, but the marketing industry is getting ready for its biggest buzz building event – the Super Bowl. Marketing Land will be keeping a scorecard on all the various types of marketing activities by brands …
Building Buzz With Upside-Down Room
September 22, 2016 – 10:56 am
Adweek explains the thinking behind Marriott’s public relations tactic. This buzz building idea is to show off a new room concept Marriott is rolling out in hotels around the country. New York consumers can take photos of themselves in the …