Digital Media Use Leveling Off, Study Says

Category Archives: Digital marketing

Digital Media Use Leveling Off, Study Says

Consumers aren’t planning to increase their digital media use but marketers keep spending more on it Bored…  MediaPost reports on the results from a new American Marketing Association New York study.…

Ad Tracking Details Revealed, Somewhat

Facebook is making the process of ad tracking a bit clearer for its users, as Mashable reports.Tracking

World Cup: Brands Eye Different Demo

World Cup Marketers Shift to Hispanic Audience

SoccerWith the U.S. out of Word Cup, marketers may focus more on the nation’s Hispanic demographic during the competition. PR Week addresses this topic among others in a detailed look at how the …

Social Media is a Pink Collar Job

The new “pink collar profession”

pink collarThe era of jobs by gender is supposed to be over. But social media has become a pink collar profession, according to Wired. It cites a thought-provoking study of job postings for social media …

Digital Marketing Success for Destinations

Countries, which usually fund their own marketing campaigns, are not known for being particularly innovative. According to tnooz, there is one group of countries that has found a clear voice for their content and has been especially successful at targeting …

Future Digital Marketing Jobs

A few years into the future and all the new hires at marketing firms will likely be for jobs not invented. Adweek takes a look at what ten of those jobs and their titles might be. If you want one …