Influencer or Just Greedy?

Category Archives: Marketing

Influencer or Just Greedy?

GreedgraphicWho is a social media influencer and who is simply greedy? Some businesses find it’s better just to say no, as NPR reports.…

2019 Social Media Trends and Predictions

2019 CalendarIt’s that time of year when a number of media prognosticators are making predictions for the coming new year. The Goldman Blog has been looking at a variety of articles to see what we think might have a good chance …

Dictionaries Spell Out New Image in Tweets

Dictionaries reap more fans with new social media voiceDictionary

Seeking to shed their staid image, some dictionaries are pepping things up on social media, according to the New York Times. Livelier tweets have brought a certain amount of controversy, …

World Cup: Brands Eye Different Demo

World Cup Marketers Shift to Hispanic Audience

SoccerWith the U.S. out of Word Cup, marketers may focus more on the nation’s Hispanic demographic during the competition. PR Week addresses this topic among others in a detailed look at how the …

Logo Flip Draws Attention & Some Criticism

Not everyone is pleased about the iconic M becoming a W for International Women’s Day … the report from CBS News.…

Measuring Experimental Marketing

How should a brand or service measure the results of experimental marketing? This is becoming a more important question since cord cutting and ad blockers continue to make it harder for companies to get their messages out to consumers through …

Marketing to Millennial Parents

Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …

Study on Online Alcohol Marketing To Youth

According to an article in Medical Life Sciences News, “Underage youth are nearly twice as likely to recall seeing alcohol marketing on the internet than adults, with almost one in three saying they saw alcohol-related content in the previous month, …

Movie Marketing and Fake News Intersect

In what we see as a disturbing marketing ploy, a movie company has been using five fake news sites to promote its latest film A Cure for Wellness coming out this week. The sites include promotional references to the film …

Valentine’s Day History From The LA Times

The LA Times examines the origin of Valentine’s Day. According to the newspaper, it can be traced to ancient Rome, and probably much further back as a mid-February fertility festival. In 1840, Esther A. Howland created the Valentine’s Day card …