When it comes to brands, consumers want to know how you will provide solutions to aspects of the crisis they are facing. They definitely don’t want to be sold a product. However, if you’re providing an important solution, sales will …
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Category Archives: Marketing
Who is a social media influencer and who is simply greedy? Some businesses find it’s better just to say no, as NPR reports.…
It’s that time of year when a number of media prognosticators are making predictions for the coming new year. The Goldman Blog has been looking at a variety of articles to see what we think might have a good chance …
Dictionaries reap more fans with new social media voice
Seeking to shed their staid image, some dictionaries are pepping things up on social media, according to the New York Times. Livelier tweets have brought a certain amount of controversy, …
World Cup Marketers Shift to Hispanic Audience
With the U.S. out of Word Cup, marketers may focus more on the nation’s Hispanic demographic during the competition. PR Week addresses this topic among others in a detailed look at how the …
Not everyone is pleased about the iconic M becoming a W for International Women’s Day … the report from CBS News.…
How should a brand or service measure the results of experimental marketing? This is becoming a more important question since cord cutting and ad blockers continue to make it harder for companies to get their messages out to consumers through …
Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …
According to an article in Medical Life Sciences News, “Underage youth are nearly twice as likely to recall seeing alcohol marketing on the internet than adults, with almost one in three saying they saw alcohol-related content in the previous month, …
In what we see as a disturbing marketing ploy, a movie company has been using five fake news sites to promote its latest film A Cure for Wellness coming out this week. The sites include promotional references to the film …