Media Coverage Still Planned Early for Some Topics

Category Archives: Media Relations

Media Coverage Still Planned Early for Some Topics

Yes, certain types of media coverage are still planned way ahead of time¬†… as the New York Times Planninggraphicdemonstrates in this look at how it approaches Thanksgiving food stories.…

Confusing Media Relations Buzz

Today’s the winter solstice. A check to see what companies are taking advantage of the shortest day of the year to create media buzz finds this confusing story that WFLA covered in Canton, Massachusetts. Dunkin Donuts has teamed up with …

Has Facebook Become the Internet Gateway?

Though this PR Daily story is mostly about Facebook’s Instant Articles app, it asks an intriguing question. With this app, has Facebook become a layer over the Internet in such a way that a Facebook user no longer needs to …

Today’s Media Relations Winner: NORAD

Sixty years ago today a misprinted phone number led children looking for Santa to call NORAD. This happenstance began a tradition for millions of children seeking to track Santa’s journey around the world. It also helped this defense organization …

Chipotle Ramps Up Media Relations

PRWeek describes some of the media relations efforts being made by embattled Chipotle restaurant chain to overcome damage to its brand from multiple outbreaks of customer illness as a result of consuming its food. As outbreaks continue, the company’s crisis …

Rainbow Doritos Gets The Media’s Attention

Doritos is receiving enormous media attention about its limited run rainbow chips and the social message it conveys. Read more about this very successful public relations program in Adweek. The chips aren’t in stores yet. …

Goldman & Associates’ Client Story Receives Extensive News Coverage

Goldman & Associates obtained this front page, top news story in the Virginian-Pilot for one of its clients. …

Using Twitter for Media Relations: A Simple Guide

Here is a simple guide for using Twitter for media relations produced by Business 2 Community.…

Potential New Financing Models for Local News

The New Yorker examines multiple ideas to financing local news.…

There Are a Lot More PR Pros Than Reporters Now

For public relations pros wondering why it can be so hard to pitch reporters … the ratio of PR people to reporters is now nearly 4 to one … according to the Economist.