Millennial Women v. Women 50 Years Ago

Category Archives: Millennials

Millennial Women v. Women 50 Years Ago

Millennial men and women as compared to their grandparents of fifty years ago are statistically much different, but for Millennial women the shift is dramatic. Pew Research Center has posted a statistical comparison of Millennials and the Silent Generation. What …

The Generation After Millennials

Pew Research Center has decided to define the Millennial generation as, “Anyone born between 1981 and 1996 (ages 22-37 in 2018) will be considered a Millennial, and anyone born from 1997 onward will be part of a new generation.” They …

A or B, Testing What Millennials Feel

Adweek has an infographic explaining “What Millennials Value Most in Their Lives, Careers and Personal Tech”. The results come from a survey only allowing answers with two options. It is hard to know the accuracy of the survey, but the …

What Millennials Want in a Job

Gallup has a very interesting analysis of what Millennials want in a job as compared to other generations. Interestingly, they are thinking long term about benefits, but not so much about staying at their place of employment. They are more …

Marketing to Millennial Parents

Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …

Millennials Score These Brands Big

According to Adweek, “YouGov BrandIndex, a public-perception research firm that interviews over 1.5 million consumers yearly, just unveiled the results of its latest survey.” Millennials give some obvious brands their highest customer scores. Tied at the top of the list …

Millennials Living at Home Longer

New analysis of U.S. Census data by Pew Research Center shows that a third more Millennials are living at their parents’ home than Generation Xers at the same age. In addition, they are living there longer. This new demographic trend …