What is Space Force exactly? This is a question that Defense News has asked. With a logo looking like it came from Star Trek and its members potentially being called “Guardians” as if they are from Marvel’s “Guardians of the …
Goldman & Associates Public Relations
Category Archives: Public Relations
Space Force has a Public Relations Problem
January 18, 2021 – 4:26 pm
Saving Reputation Means Saving Revenues
May 18, 2018 – 10:55 am
A virus rages through a senior living community. Numerous residents and staff fall ill, and some are taken to the hospital. The community has to postpone move-ins and turn away visitors. Amidst the pandemonium, little thought is given to saving …
Legal Consultation and Public Relations
August 22, 2017 – 9:25 am
If a public relations consultant is hired by an attorney for work on a case, is their communications considered privileged? According to Lexology and Behunin v. Superior Court of Los Angeles County, 9 Cal. App. 5th 833 (Cal. Ct. …
United Airlines’ Public Relations Crisis
April 11, 2017 – 10:23 am
How many ways can United Airlines screw up? First it was the leggings controversy which was discussed here. Now it is the videotaped removal of a paying passenger who was unwilling to leave a flight for another the next …
“The Fearless Girl” and the Wall St. Bull
April 4, 2017 – 9:19 am
There’s been a great many stories about “The Fearless Girl” statue that appeared on Wall Street to confront the “Charging Bull” statue the night before International Women’s Day. The idea has been so profound and popular that New York Mayor …
Public Relations Service Cision Makes News
March 21, 2017 – 9:44 am
Cision, the media research and posting service that many public relations firms and large businesses use, is going public. Initially begun in 1892 as a Swedish press-clipping service, the company has grown by purchasing a number of public relations services …
Public Relations Services: Largest User
January 5, 2017 – 12:33 pm
The Blaze has a story using Government Accountability Office figures to determine that the federal government spends $1.5 billion a year on public relations services. It is unclear from the story if this is the amount contracted to outside companies. …
Public Relations Effort Led Re-Branding
July 1, 2016 – 8:58 am
IBM’s Watson supercomputer battled human contestants on the television show Jeopardy a number of years ago and had a very successful run. The tactic garnered a large amount of media coverage and awareness for IBM. Today Watson leads IBM’s marketing …
1 Tweet Has Big Public Relations Impact
June 9, 2016 – 9:43 am
Harvard Business Review has a story about a professor of Engineering at the University of Toronto, with about 100 Twitter followers, sending a single tweet and receiving international publicity for a study she was trying to do with cyclists. The …
Radiohead Back on Social Media
May 9, 2016 – 8:43 am
After going silent and taking down all of its social media, Radiohead is now back. It appears speculation in media reports, and in this column, that this was a public relations tactic to promote a new album was correct. PRWeek…