Senior Living Industry Preps for Dorian

Category Archives: Senior living

Senior Living Industry Preps for Dorian

NASA DorianThe southeast coast is a prime location for senior living communities. It’s also the path of Hurricane Dorian. This industry addresses the needs of the frail elderly. When a potential weather disaster such as Hurricane Dorian is on the horizon, …

Senior Living Prepares for Storm Assaults

HurricaneHurricane season last year challenged the senior living industry with numerous evacuations and brought damage to many senior living communities in major metropolitan areas. Huge hurricanes created damaging winds, tornadoes and storm surge. Texas and Florida, major senior living areas, …

As Natural Disasters Hit, Crises Grow

Fire graphicFire season is in full swing in Northern California as seen in this CNN report. Summer last year was quite a challenging time for the senior living industry and other businesses as hurricanes and wild fires blew through the …

Saving Reputation Means Saving Revenues

A virus rages through a senior living community. Numerous residents and staff fall ill, and some are taken to the hospital.  The community has to postpone move-ins and turn away visitors. Amidst the pandemonium, little thought is given to saving …

Senior Health Complexity: MD’s Crisis Help

When the concept of senior living arose some decades ago, it was rooted in the hospitality business. The demographics of aging have made care a much larger component than originally expected and planned. With many residents living with a range …

Minimizing a Senior Living Company Crisis

Executed fast, a top-flight communications strategy can head off or minimize the reputation impact of a crisis. Without it, the situation can damage occupancy, referral relationships, consumer perception, staff morale and more. The result: Financial losses and a diminished capacity …

Crisis at Your Senior Living Company

It’s 11:00 pm on Saturday night and a crisis threatens your senior living company. Now you can immediately turn to the nation’s leading senior living public relations firm for help. SL Crisis Mitigation, a division of Goldman & Associates, …