Dean Goldman, co-leader of the SL Crisis Mediation practice, is president of parent organization Goldman & Associates Public Relations, the leading PR firm in the nation’s senior living industry. Goldman has developed strategies for scores of providers coast to coast, from large multi-state chains to stand-alone locations. He has assisted senior living clients in variety of crisis situations, tackling immediate external and internal communications needs and then devising longer-term programs for reputation recovery. Goldman’s keen understanding of the senior living industry as well as the daily operating framework of individual providers is invaluable to clients.
Under his direction, Goldman & Associates and its clients have been honored by PR Week, the Public Relations Society of America (PRSA), the National Association of Government Communicators, the League of American Communications Professionals, the Communicator Awards, the MarComm Awards, the Black Media Professionals, the Addy and Telly competitions, and others. Goldman has served as an adjunct instructor of public relations at Norfolk’s Old Dominion University. He received a B.A. in politics and government from Ohio Wesleyan University.