6 Seconds to Tell Video Story, or Less

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6 Seconds to Tell Video Story, or Less

Play video iconMany years ago in the advertising world, a marketer had a minute to tell a video story in a television commerical. As time went by, commercials became a half minute. Later, some went to fifteen seconds and then ten seconds. …

Super Bowl Ad To Gamble on Storytelling

According to AdAge, Hyundai will be producing a 90 second documentary filmed and edited in the three hours the Super Bowl airs. At the conclusion of the Super Bowl, the documentary will be aired just prior to the awards …