Crisis Management from a Legal Perspective

Tag Archives: Brand reputation

Crisis Management from a Legal Perspective

Managing a brand’s reputation in a crisis is challenging for the public relations team, but then the legal team gets involved and the complexity often increases. However, the legal team has their crisis management concerns and often the public relations …

Wrestling With Likely False Viral Story

Proctor & Gamble has been trying to address an unverified viral story about an infant dying from using one of its cold remedy products. The story appears to initially have been posted on a blog site. The Cincinnati Business Courier

Resurrecting A Brand’s Reputation After A Crisis

BBC News explores ideas on how a company can repair a brand’s good reputation after a crisis. Many of the recommendations are standard reputation management tactics. There was one piece of advice we found particularly smart, “in the event of …