You’ve probably heard about Snapchat’s new sunglasses for video watching and recording, but did you also notice that the company is now calling itself Snap. The brand renaming comes at a time when use of the service is exploding. We …
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Snap, The Brand Renaming For Snapchat
Tag Archives: branding
Can’t afford $70,600 for a basic Maserati? Then maybe you can buy Maserati branded sneakers for $275. From Tesla golf balls for $65 to a Lamborghini espresso machine for $2200, auto brands sell many oddities. Adweek has compiled a selection …
Stuff.com writes about seven international re-branding efforts that cost tens of millions of dollars and ended in utter failure. Most were quickly pulled and the products went back to their old brand names or logo designs. Some failed due to …
IBM’s Watson supercomputer battled human contestants on the television show Jeopardy a number of years ago and had a very successful run. The tactic garnered a large amount of media coverage and awareness for IBM. Today Watson leads IBM’s marketing …
This story at CNBC shows the new Netflix icon. Though Netflix calls the icon a “New piece of statement jewelry, if you will ;)” on Twitter, there is likely more here than meets the eye. Is Netflix getting ready to …
The National Park Service has been underfunded by Congress for many years. Needing a major infusion of operating money, it has begun soliciting branding opportunities. This is not the first time brands have helped the National Park Service. Anheuser-Busch was …
National Pancake Day doesn’t just happen … Adweek reports from a social media “war room.”…
There’s been much in the news this week about the movie Back To The Future. Adweek has a fun look at the stability of brands found in the movie and how different brands made the cut. …
We could add public relations and branding to the fun mix of business practices Lego has used to resurrect the company since its near bankruptcy in 2004. Adweek recognizes the talents of the person behind this marketing effort. …
How much does content persuade consumers to become loyal to a brand or start a relationship with a brand? This Guardian story examines new marketing research that tries to answer these questions.…