Origin of the Word Buzz

Tag Archives: buzz building

Origin of the Word Buzz

According to Dictionary.com buzz is from Middle English dating back to 1350-1400. As expected, it likely came from the sound bees make. Then in the early 1600 it became a term for rumors and gossip and moved a step closer …

Buzz Building Oreo Dunk

How far, or high, will Oreo go for a buzz building activity on its 105th anniversary? Using Oreo decorated drones to fly to a height of the Statue of Liberty, the cookie maker attempted to drop actual Oreos into cups …

Heinz Tries Ambush Marketing of Super Bowl

Everyone wants an extra day off of work following the Super Bowl, right? Heinz is hoping their petition for a national holiday following the Super Bowl generates a groundswell of interest. It is using the event as a marketing opportunity …

Super Bowl Ad To Gamble on Storytelling

According to AdAge, Hyundai will be producing a 90 second documentary filmed and edited in the three hours the Super Bowl airs. At the conclusion of the Super Bowl, the documentary will be aired just prior to the awards …

Brand Buzz Building for 2017 Super Bowl

Game day is still weeks away, but the marketing industry is getting ready for its biggest buzz building event – the Super Bowl. Marketing Land will be keeping a scorecard on all the various types of marketing activities by brands …

Building Buzz With Upside-Down Room

Adweek explains the thinking behind Marriott’s public relations tactic. This buzz building idea is to show off a new room concept Marriott is rolling out in hotels around the country. New York consumers can take photos of themselves in the …