Gen Z Could Be the Best Generation Yet

Tag Archives: Gen Z

Gen Z Could Be the Best Generation Yet

zgraphicThey are the best educated, most diverse and most technologically savvy of all the generations. The oldest of Gen Z are 23 and many in this group just graduated college or have been out for a year. Until a few …

Chipotle’s Gen Z Engagement Efforts

zgraphicThis article in Restaurant Business explains how Chipotle uses apps to try and develop some form of engagement with Generation Z. It appears their greatest successes have come from using the relatively new social media app TikTok and the payment …

Millennials End and Gen Z Begins When?

Z 2Each generation has its start and cutoff point. Where these begin and end are important to demographers and how one self-identifies. The selection of dates can be somewhat arbitrary, but often grow in acceptance over time. Also, naming these generations …

Generation Z Influencers Create Jobs

NPR, through their Youth Radio partnership, has a great story about a Gen Z influencer who created her own career and following. Generation Z is the group that follows Millennials. Their oldest members are now heading off to college. …

Is That Gift Instagram Worthy?

Generation Z girls want holiday gifts and experiences that are worthy of an Instagram post. That’s according to this story in Adweek taken from research recently released in “Sweety High’s, ‘2017 Gen Z Holiday Gift Giving and Holiday Report'”. From …

YouTube Generational Viewing Habits

Adweek has a great infographic on the content watched by different generations on YouTube and other video content platforms. Gen X watches “How-to videos” while Gen Z watches “Unboxing” and “Haul” videos. Gen Y is interested in product videos. There …

100 Year Old Business Pub Makes Big Change

Forbes Magazine was first published in 1917. One hundred years later, it is seeking to engage Millennial and Gen Z readers through technology advances. It’s website has 56 million visitors a month and claims nearly half are considered Millennials. Between …

Up and Coming Demographic: Gen Z Girls

Adweek has a great article and infographic on Gen Z Girls. The youngest are in middle school and the oldest are finishing college. In four years, people born since the mid-1990s will represent 40% of the consumer market. These are …