Social Media Habits of Gen Z

Tag Archives: Generation Z

Social Media Habits of Gen Z

zgraphicWhat is Generation Z really doing on, and thinking about, social media? CNBC got up close and personal with some teens.…

Millennials End and Gen Z Begins When?

Z 2Each generation has its start and cutoff point. Where these begin and end are important to demographers and how one self-identifies. The selection of dates can be somewhat arbitrary, but often grow in acceptance over time. Also, naming these generations …

Nanoinfluencers Look to Persuade Friends

Small groupLike influencers, nanoinfluencers look to persuade others about products and services. Marketers seek out these people to have them engage their friends and followers with messages about products. Nanoinfluencers are those people who have a small following, usually between 1000 …

Generation Z Most Trusted Brands

Z 2It’s not always clear what age Generation Z represents, but for a survey discussed in Inc. Generation Z is somewhere between ages 13 – 36. When 27,000 of this group were surveyed, ten brands stood out as most trusted. You’ll …

Generation Z Steps Into the Limelight

Though not scientific, a college professor has written in the Huffington Post about his recent engagement with Generation Z. Generally the older generation feels the new generation is diminished in some way; that technology, poor education or upbringing makes them …

Generation Z Influencers Create Jobs

NPR, through their Youth Radio partnership, has a great story about a Gen Z influencer who created her own career and following. Generation Z is the group that follows Millennials. Their oldest members are now heading off to college. …

Is That Gift Instagram Worthy?

Generation Z girls want holiday gifts and experiences that are worthy of an Instagram post. That’s according to this story in Adweek taken from research recently released in “Sweety High’s, ‘2017 Gen Z Holiday Gift Giving and Holiday Report'”. From …