Harvard Business Review has an opinion piece from Rebecca M. Henderson, Harvard University’s John and Natty McArthur University Professor, based at Harvard Business School, about why more and more CEOs are taking social responsibility seriously. She explains that, “Companies are …
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Taking Social Responsibility Seriously
Tag Archives: Harvard Business Review
Give Facebook credit. It has admitted that too much time spent on the social media platform is not good for one’s health or mental well-being. In its self-examination, it cited research studies critical of the time spent on Facebook that …
Great brands have common traits with great salespeople according to Harvard Business Review. To make their point, they cite seven qualities each exhibit. What comes across from this article is that building the value of brands and salesmanship are …
According to research studies cited by Harvard Business Review, though marketers plan to double spending on social media in the next five years, the people in charge of doing so really have no clear idea where, or how, that …
Harvard Business Review has a very good article on emerging demographics that will change consumption patterns around the world. For example, China is becoming a country of coffee drinkers and two-thirds of all new cars in the United States were …
Harvard Business Review has a story about a professor of Engineering at the University of Toronto, with about 100 Twitter followers, sending a single tweet and receiving international publicity for a study she was trying to do with cyclists. The …