Reporter Chronicles Social Media Detox

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Reporter Chronicles Social Media Detox

SelfieCould you survive three months without social media? What would it feel like? Would you want to relapse afterwards? Christina Farr, a Millennial and reporter for CNBC, decided she needed to step away from her social media, mostly Facebook and …

Social Media & Internet Use Hit Plateau

BloggerIt seems that since 2016 there has been little, to no growth, in Americans who use the Internet, smartphone devices and social media. For about 20 years the rate of adoption for these was extremely rapid. However, according to Pew

Has Social Media Growth Peaked?

pexels-cell photo-607812 (2)Something interesting has been happening to social media companies such as Facebook, Snap and Twitter. (Facebook’s sister platform, Instagram, is growing dramatically, but it appears that might simply be social media use moving from an older platform to a younger …

Fashion Brand Soars From Instagram Posts

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Yesterday NPR told a great story how an unknown fashion brand used Instagram and smart marketing to build its business. Fashion Nova has grown leaps and bounds, increasing sales by triple digits annually since 2006. However, the story credits much …

TSA Instagram Account a Pleasant Surprise

Most people wouldn’t think a government agency would have a sense of humor, and especially the TSA. Air travelers know not to joke with TSA agents when going through airport checks. However, on Instagram the TSA actually posts some surprisingly …

Influencers on Instagram Doubled in 2017

Using data from Klear, eMarketer shows how the number of influencers on Instagram doubled from 2016 to 2017. In 2017, there were roughly 1.5 million Influencer posts on the social media site worldwide. Interestingly, 84% of the influencers are female …

Is That Gift Instagram Worthy?

Generation Z girls want holiday gifts and experiences that are worthy of an Instagram post. That’s according to this story in Adweek taken from research recently released in “Sweety High’s, ‘2017 Gen Z Holiday Gift Giving and Holiday Report'”. From …

Instagram Influencer Tells Secrets

The New Yorker has a first person account from Molly Matilda, an Instagram Influencer, who explains why she is so successful with her posts. Her quick list of do’s and don’ts are simple and easy to understand. The work is …

2016 Best Storytelling Campaigns

Adweek prepared a list by month of the best 2016 storytelling campaigns that helped consumers engage with their favorite brands. Many were timely and that helped them stand out. Some were just quirky. They were 29 social marketing videos found …

How Instagram Disappearing Video Works

Adweek explains how Instagram’s disappearing videos work and are different from Snapchat’s. Videos on the Facebook-owned app disappear forever after the live-stream ends. All this is an effort to steal Snapchat’s users.The new Instagram service became available yesterday. …