Dictionaries Spell Out New Image in Tweets

Tag Archives: Marketing

Dictionaries Spell Out New Image in Tweets

Dictionaries reap more fans with new social media voiceDictionary

Seeking to shed their staid image, some dictionaries are pepping things up on social media, according to the New York Times. Livelier tweets have brought a certain amount of controversy, …

Logo Flip Draws Attention & Some Criticism

Not everyone is pleased about the iconic M becoming a W for International Women’s Day … the report from CBS News.…

Measuring Experimental Marketing

How should a brand or service measure the results of experimental marketing? This is becoming a more important question since cord cutting and ad blockers continue to make it harder for companies to get their messages out to consumers through …

Marketing to Millennial Parents

Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …

Millennial Shopping Trends

Small Business Trends has highlighted five shopping trends seen in Millennials. They make sense and come from a larger Kelton analysis. Small retailers should be able to benefit from these if they take them into consideration at their locations and …

Combating ‘Fake News’ with Advertising

Media brands being deemed ‘Fake News’ are turning to advertising to address the accusation. Their marketing often educates people on the rigorous processes that make good journalism. A number of these media are claiming that subscriptions and viewership are up …

Study on Online Alcohol Marketing To Youth

According to an article in Medical Life Sciences News, “Underage youth are nearly twice as likely to recall seeing alcohol marketing on the internet than adults, with almost one in three saying they saw alcohol-related content in the previous month, …

Movie Marketing and Fake News Intersect

In what we see as a disturbing marketing ploy, a movie company has been using five fake news sites to promote its latest film A Cure for Wellness coming out this week. The sites include promotional references to the film …

Valentine’s Day History From The LA Times

The LA Times examines the origin of Valentine’s Day. According to the newspaper, it can be traced to ancient Rome, and probably much further back as a mid-February fertility festival. In 1840, Esther A. Howland created the Valentine’s Day card …

Brand Buzz Building for 2017 Super Bowl

Game day is still weeks away, but the marketing industry is getting ready for its biggest buzz building event – the Super Bowl. Marketing Land will be keeping a scorecard on all the various types of marketing activities by brands …