Influencer or Just Greedy?

Tag Archives: Marketing

Influencer or Just Greedy?

GreedgraphicWho is a social media influencer and who is simply greedy? Some businesses find it’s better just to say no, as NPR reports.…

Fashion Brand Soars From Instagram Posts

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Yesterday NPR told a great story how an unknown fashion brand used Instagram and smart marketing to build its business. Fashion Nova has grown leaps and bounds, increasing sales by triple digits annually since 2006. However, the story credits much …

Dictionaries Spell Out New Image in Tweets

Dictionaries reap more fans with new social media voiceDictionary

Seeking to shed their staid image, some dictionaries are pepping things up on social media, according to the New York Times. Livelier tweets have brought a certain amount of controversy, …

Logo Flip Draws Attention & Some Criticism

Not everyone is pleased about the iconic M becoming a W for International Women’s Day … the report from CBS News.…

Measuring Experimental Marketing

How should a brand or service measure the results of experimental marketing? This is becoming a more important question since cord cutting and ad blockers continue to make it harder for companies to get their messages out to consumers through …

Marketing to Millennial Parents

Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …

Millennial Shopping Trends

Small Business Trends has highlighted five shopping trends seen in Millennials. They make sense and come from a larger Kelton analysis. Small retailers should be able to benefit from these if they take them into consideration at their locations and …

Combating ‘Fake News’ with Advertising

Media brands being deemed ‘Fake News’ are turning to advertising to address the accusation. Their marketing often educates people on the rigorous processes that make good journalism. A number of these media are claiming that subscriptions and viewership are up …

Study on Online Alcohol Marketing To Youth

According to an article in Medical Life Sciences News, “Underage youth are nearly twice as likely to recall seeing alcohol marketing on the internet than adults, with almost one in three saying they saw alcohol-related content in the previous month, …

Movie Marketing and Fake News Intersect

In what we see as a disturbing marketing ploy, a movie company has been using five fake news sites to promote its latest film A Cure for Wellness coming out this week. The sites include promotional references to the film …