Buzzwords and Their Creators

Tag Archives: Millennial

Buzzwords and Their Creators

BeeWoke, Millennial, Brexit, gig economy are just a few of the many buzzwords that have made it into our lexicon. Some catch fire, others don’t. Sometimes they have intentional origins and at other times they are just oddities. Goldman & …

Marketing to Millennial Parents

Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …

Hispanic Millennial Parents A Key Group

Adweek has an infographic that illustrates an important demographic group – Hispanic millennial parents. They have enormous buying power and a very distinctive profile as compared to non-Hispanic millennial parents. According to the infographic, “United States Hispanic GDP alone ranks …