This is a controversial subject in public relations reputation management. Some public relations companies, in support of clients whose reputation has been attacked, will recommend counterattacking the attacker, especially through “dark websites”. Going on the offensive might sound good to …
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Reputation Attack: Don’t Counterattack
Tag Archives: public relations tactic
The Goldman blog has written several times about the “Fearless Girl” statue. You can read earlier posts here and here. This statue, designed for State Street Global Advisors, was initially created as a public relations tactic to garner publicity …
Adweek explains the thinking behind Marriott’s public relations tactic. This buzz building idea is to show off a new room concept Marriott is rolling out in hotels around the country. New York consumers can take photos of themselves in the …
After going silent and taking down all of its social media, Radiohead is now back. It appears speculation in media reports, and in this column, that this was a public relations tactic to promote a new album was correct. PRWeek…
Public opinion is fickled, or is it just the way public opinion is questioned. The Atlantic looks at two respected surveys. One says the public supports Apple over iPhone security, the other says the public supports the FBI. The article …