Reputation Attack: Don’t Counterattack

Tag Archives: public relations tactic

Reputation Attack: Don’t Counterattack

wham bamThis is a controversial subject in public relations reputation management. Some public relations companies, in support of clients whose reputation has been attacked, will recommend counterattacking the attacker, especially through “dark websites”. Going on the offensive might sound good to …

Public Relations Tactic Becomes Icon

The Goldman blog has written several times about the “Fearless Girl” statue. You can read earlier posts here and here. This statue, designed for State Street Global Advisors, was initially created as a public relations tactic to garner publicity …

Building Buzz With Upside-Down Room

Adweek explains the thinking behind Marriott’s public relations tactic. This buzz building idea is to show off a new room concept Marriott is rolling out in hotels around the country. New York consumers can take photos of themselves in the …

Radiohead Back on Social Media

After going silent and taking down all of its social media, Radiohead is now back. It appears speculation in media reports, and in this column, that this was a public relations tactic to promote a new album was correct. PRWeek

Two Public Opinions, Two Surveys

Public opinion is fickled, or is it just the way public opinion is questioned. The Atlantic looks at two respected surveys. One says the public supports Apple over iPhone security, the other says the public supports the FBI. The article …