When it comes to brands, consumers want to know how you will provide solutions to aspects of the crisis they are facing. They definitely don’t want to be sold a product. However, if you’re providing an important solution, sales will …
- Thought Leadership
- Goldman & Associates Blog
- Authored Articles
- Executives, Companies Now Always “On Camera”
- Your PR Message: For Biggest Impact, Keep it Short
- Crisis Communications Plan Key to Surviving Company Emergency
- PR & Sales: A Pairing that can Add Up in a Big Way
- To Make News, Make it Interesting
- Your Opinion Matters – Express It
- Good Stories Shine Media Spotlight on Your Company
- How National News Decisions Are Made
- News Explosion Lands CEOs in the Spotlight, for Better or for Worse
- Building Relationships with Police & Fire PIO’s Vital to Companies’ PR Programs
- How Your Company’s History Can Build Your Business Today
- Listening to Facebook Community Builds Big Rewards for Non-Profit
- Executive Interview Advice
- PR Quiz
- What is the best time of day to follow up with a reporter after sending a press release?
- What is the best day and time to hold an event to attract news coverage?
- Do you send a news release to an editor or a reporter?
- Your company is a major advertiser in the medium in which you want to get a news story. Should you let the reporter or news staff know this when you are trying to generate a story?
- Who should speak for a company when a reporter calls to ask questions?
- Contact Us
Communicate Solutions in a Crisis
Tag Archives: Public Relations
Social trust is in decline worldwide and it isn’t clear precisely why that is. Repairing it is needed for the success of our civic institutions, governments, businesses and society. Stanford Social Innovation Review has an article written by Kristin M. …
When public relations professionals speak about messaging, what we are saying is similar to what happens every Valentine’s Day, getting the messaging right. As public relations professionals, we are always challenged to set the correct tone, succinctly make the right …
Politicians aren’t just tweeting
Politicians are setting up their own media. They’re establishing live streams, blogs with catchy names and more to reach voters directly. According to the New York Times, it’s partly to promote themselves. It’s also a …
A virus rages through a senior living community. Numerous residents and staff fall ill, and some are taken to the hospital. The community has to postpone move-ins and turn away visitors. Amidst the pandemonium, little thought is given to saving …
According to Dictionary.com buzz is from Middle English dating back to 1350-1400. As expected, it likely came from the sound bees make. Then in the early 1600 it became a term for rumors and gossip and moved a step closer …
Managing a brand’s reputation in a crisis is challenging for the public relations team, but then the legal team gets involved and the complexity often increases. However, the legal team has their crisis management concerns and often the public relations …
If a public relations consultant is hired by an attorney for work on a case, is their communications considered privileged? According to Lexology and Behunin v. Superior Court of Los Angeles County, 9 Cal. App. 5th 833 (Cal. Ct. …
The “Fearless Girl” statue that this blog has written about here has taken Cannes top PR award as well as two other top awards. Karen van Bergen, who headed the jury selecting the PR winner and CEO of Omnicon Public …
This is a random YouTube video that has nothing to do with public relations. It’s Friday just before summer begins and we thought starting a fire with only a bag of water is quite an impressive feat, so that’s how …