Paid Reviews on Amazon

Tag Archives: Reputation

Paid Reviews on Amazon

5-star-reviewIt’s cyber warfare at Amazon as the company seeks to stop people from posting reviews they are paid to write for products listed on the site. As the fight rages, algorithm tactics change and the posters resort to ever more …

Rebuilding a Damaged Reputation

An organization could spend many years building its reputation to only have it thrown into question overnight. The lessons for rebuilding personal reputation in this article by Ray Hennessey for Ragan’s PR Daily are of value to organizations as well. …

Reputation: Workers Trust CEO’s Ethics

As low as CEOs are generally rated on consumer surveys, it is interesting to note that most workers trust the ethics of their own CEOs. “According to recent Gallup research, 45% of U.S. employees rate the moral values of their …

Wells Fargo’s Reputation Management Lesson

Wells Fargo is a great company. However, it was ill-served by its former CEO John Stumpf who didn’t quickly own the false financial accounts that came to light during his leadership. This commentary article in Fortune provides a very good …

Banks Have Reputation Problem

Reverse Mortgage Daily discusses research from Gallup showing that banks have a reputation problem. Ever since the Great Recession consumers don’t trust banks. Interestingly, the higher the household income, the greater the reputation problem. Gallup sums up the situation this …

Reputation Management Backfires at UC Davis

According to the Huffington Post, “The University of California, Davis paid consultants $175,000 to manipulate the school’s Google results and remove hits regarding an on-campus officer pepper-spraying a group of students in 2011 — but the move actually drew …

The Top Global Reputation Names

You might have thought Apple would be ranked number one in global corporate reputation, but it is listed as number 10 in this PRWeek article. Can you guess what number one is? These ten names are all well-known, but even …