Writer Emma Wiltshire of Social Media Today asks a great question to B2B social media managers: “What Makes a Good Social Media Manager?”. The answers vary, but one point is clearly stated by a number of respondents. Besides having a …
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Tag Archives: Social Media
A Good Social Media Manager Knows to …
June 4, 2019 – 10:18 am
The Hashtag has Changed the Face of Debate
May 24, 2019 – 12:11 pm
John Thornhill in the Financial Times has written an insightful and provocative opinion piece about the role the lowly hashtag has had on debate. He introduces us to his thoughts by stating, “The short history of the hashtag tells the …
Spending Too Much, Blame Social Media
April 30, 2019 – 2:27 pm
Social media gets a bad rap in a number of areas. Now there is a new one. As reported a few months back in The Washington Post, a group of American and Canadian economists are expressing concern about social …
Is Radical Transparency Good or Bad?
April 19, 2019 – 12:58 pm
Lately, we’ve been pondering this question. Radical transparency has been touted in various opinion pieces as the savior for everything from journalism to social media to democracy itself. The idea is that radical transparency will build trust in those organizations …
Has Growth in Social Media Peaked?
April 17, 2019 – 10:12 am
It appears social media use among American adults has actually stopped. According to Pew Research Center, among almost all major social media platforms the percentage of American adults using them hasn’t grow over the last year. Some social media …
Image Size Guide for Social Media
March 18, 2019 – 3:59 pm
Keeping up with the image size and format requirements for various social media posting…and general media for that matter…can be a real challenge. Not only do requirements change, but many social media sites have different image size and format requirements. …
Facebook: Open Platform, Private Platform
March 8, 2019 – 11:53 am
Mark Zuckerberg, chief executive of Facebook, posted his vision for Facebook, Instagram, Whatsapp and Messenger (all which his company runs), and for social media in general, on a blog post in The New York Times. It is a startling …
Influencer Marketing: Problems with Fakes
February 6, 2019 – 12:27 pm
One wild west area of social media that is coming under increasing scrutiny is influencer marketing. Media stars have been enhancing their incomes by becoming influencers. They use their star power to sell brand products to their social media followers. …
Facebook Users Information On Target
January 17, 2019 – 10:42 am
Though Facebook algorithms mostly classify users as having certain traits and interests accurately, about half the users are uncomfortable with Facebook having this knowledge once they are shown this information. Facebook users can go to this link, about their …
Congress’ New Members Amp Up Social Media
January 7, 2019 – 12:16 pm
Incoming members of Congress are making a lot of noise on social media and it’s just the start … the story from CNN.…