As is the case with most social media interaction, people posting tend to want to look good to those who might view their posts. It is only natural to use common buzzwords to describe oneself, especially if you happen to …
Goldman & Associates Public Relations
Tag Archives: Social Media
How United Airlines Dog Story Went Viral
April 4, 2018 – 1:14 pm
You might think it a natural occurrence that a dog dying on an airline flight because the owner was required to place her pet in the overhead bin would somehow organically make the news media. But that isn’t the case. …
List of Corporate April Fools Day Jokes
April 2, 2018 – 9:56 am
The Washington Post has a list they’ve been updating with all the April Fools Day jokes played by corporations yesterday around the country. Many companies do this in hopes of creating a viral social media response. Some of the jokes …
Latino Social Media Use is Shaping Miami
March 6, 2018 – 2:14 pm
Hispanic Americans spend more time with social media than any other kind of media and according to the Miami Herald, this is having an impact on the city.…
The Gray Lady, Social Media and the Oscars
March 5, 2018 – 11:01 am
The New York Times explains its approach to social media coverage of the Academy Awards.…
What an Athlete Can Say at the Olympics
February 12, 2018 – 11:01 am
The Olympics carry a large price tag and brands pay dearly to participate in them. To cover the International Olympic Committee’s budget and some of the costs to the host countries, there is a rule written for what athletes can …
Social Media and Fitness App Tracking
January 29, 2018 – 10:12 am
Two big issues have made the news in the last few days focused on social media and fitness app tracking. Both involve the use of data gathered by companies from people using their devises or social media platforms. Fitness trackers …
Influencers on Instagram Doubled in 2017
January 25, 2018 – 11:43 am
Using data from Klear, eMarketer shows how the number of influencers on Instagram doubled from 2016 to 2017. In 2017, there were roughly 1.5 million Influencer posts on the social media site worldwide. Interestingly, 84% of the influencers are female …
Super Bowl Ad Publicity and Social Media
January 22, 2018 – 10:26 am
We’re now entering the period each year when marketers with ads appearing in the Super Bowl use the opportunity to create publicity and social media buzz about their ads. Millions have been spent producing these marketing gems and millions more …
Getting People Excited About Your Events
January 4, 2018 – 2:18 pm
Though this article in PRWeek by Chrissibeth is mostly focused on New York City events, it actually works for events anywhere. The article provides a simple and clear “to do” list for an event where the company is seeking to …