Influencer Marketing: Problems with Fakes

Tag Archives: Social Media

Influencer Marketing: Problems with Fakes

pexels-cell photo-607812 (4)One wild west area of social media that is coming under increasing scrutiny is influencer marketing. Media stars have been enhancing their incomes by becoming influencers. They use their star power to sell brand products to their social media followers. …

Facebook Users Information On Target

Facebook cThough Facebook algorithms mostly classify users as having certain traits and interests accurately, about half the users are uncomfortable with Facebook having this knowledge once they are shown this information. Facebook users can go to this link, about their …

Congress’ New Members Amp Up Social Media

Share graphicIncoming members of Congress are making a lot of noise on social media and it’s just the start … the story from CNN.…

How do Americans Prefer Getting Their News

NewsjpgWould you rather listen to the news, watch it, or read it? Depending on your answer, you could be in the minority of how Americans consume news. The largest group, roughly half of all Americans, prefer getting their news from …

A Good Side to Teen Social Media Use

pexels-cell photo-smallFor the most part, social media use by teens has been viewed by researchers, parents and even teens as fraught with negative outcomes. However, a new study by Pew Research Center is showing that there are positive benefits to be …

Nanoinfluencers Look to Persuade Friends

Small groupLike influencers, nanoinfluencers look to persuade others about products and services. Marketers seek out these people to have them engage their friends and followers with messages about products. Nanoinfluencers are those people who have a small following, usually between 1000 …

Social Media & Internet Use Hit Plateau

BloggerIt seems that since 2016 there has been little, to no growth, in Americans who use the Internet, smartphone devices and social media. For about 20 years the rate of adoption for these was extremely rapid. However, according to Pew

Why Many Young Women Post Selfies

SelfiePsychology Today has a blog posting by Renee Engeln Ph.D. that looks at what research shows about the psychology of posting selfies. There is a term she identifies, “impression management” that provides an understanding of the mental process young women …

Facebook Users Fast Changing Relationship

Facebook cSomething is happening with Facebook users and their relationship to the social medium. Cambridge Analytica revelations about how data collected by Facebook was used has many Americans unsettled and changing the way they engage with Facebook. Today, in time for …

Bragging on Social Media – Good or Bad?

BoastingSocial media works similarly to real life when it comes to bragging. No one really cares or wants to hear about it – at least that’s what most people might think. Psychology Today generally agrees with this thinking, but they …