One wild west area of social media that is coming under increasing scrutiny is influencer marketing. Media stars have been enhancing their incomes by becoming influencers. They use their star power to sell brand products to their social media followers. …
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Tag Archives: Social Media
Influencer Marketing: Problems with Fakes
February 6, 2019 – 12:27 pm
Facebook Users Information On Target
January 17, 2019 – 10:42 am
Though Facebook algorithms mostly classify users as having certain traits and interests accurately, about half the users are uncomfortable with Facebook having this knowledge once they are shown this information. Facebook users can go to this link, about their …
Congress’ New Members Amp Up Social Media
January 7, 2019 – 12:16 pm
Incoming members of Congress are making a lot of noise on social media and it’s just the start … the story from CNN.…
How do Americans Prefer Getting Their News
December 3, 2018 – 3:30 pm
Would you rather listen to the news, watch it, or read it? Depending on your answer, you could be in the minority of how Americans consume news. The largest group, roughly half of all Americans, prefer getting their news from …
A Good Side to Teen Social Media Use
November 29, 2018 – 12:01 pm
For the most part, social media use by teens has been viewed by researchers, parents and even teens as fraught with negative outcomes. However, a new study by Pew Research Center is showing that there are positive benefits to be …
Nanoinfluencers Look to Persuade Friends
November 16, 2018 – 8:30 am
Like influencers, nanoinfluencers look to persuade others about products and services. Marketers seek out these people to have them engage their friends and followers with messages about products. Nanoinfluencers are those people who have a small following, usually between 1000 …
Social Media & Internet Use Hit Plateau
October 29, 2018 – 10:33 am
It seems that since 2016 there has been little, to no growth, in Americans who use the Internet, smartphone devices and social media. For about 20 years the rate of adoption for these was extremely rapid. However, according to Pew …
Why Many Young Women Post Selfies
September 7, 2018 – 10:51 am
Psychology Today has a blog posting by Renee Engeln Ph.D. that looks at what research shows about the psychology of posting selfies. There is a term she identifies, “impression management” that provides an understanding of the mental process young women …
Facebook Users Fast Changing Relationship
September 5, 2018 – 10:07 am
Something is happening with Facebook users and their relationship to the social medium. Cambridge Analytica revelations about how data collected by Facebook was used has many Americans unsettled and changing the way they engage with Facebook. Today, in time for …
Bragging on Social Media – Good or Bad?
August 13, 2018 – 3:39 pm
Social media works similarly to real life when it comes to bragging. No one really cares or wants to hear about it – at least that’s what most people might think. Psychology Today generally agrees with this thinking, but they …