Influencer or Just Greedy?

Tag Archives: Social Media

Influencer or Just Greedy?

GreedgraphicWho is a social media influencer and who is simply greedy? Some businesses find it’s better just to say no, as NPR reports.…

A Good Social Media Manager Knows to …

Blogger 2Writer Emma Wiltshire of Social Media Today asks a great question to B2B social media managers: “What Makes a Good Social Media Manager?”. The answers vary, but one point is clearly stated by a number of respondents. Besides having a …

The Hashtag has Changed the Face of Debate

hashtag (3)John Thornhill in the Financial Times has written an insightful and provocative opinion piece about the role the lowly hashtag has had on debate. He introduces us to his thoughts by stating, “The short history of the hashtag tells the …

Spending Too Much, Blame Social Media

Bling 2Social media gets a bad rap in a number of areas. Now there is a new one. As reported a few months back in The Washington Post, a group of American and Canadian economists are expressing concern about social …

Is Radical Transparency Good or Bad?

Transparency (2)Lately, we’ve been pondering this question. Radical transparency has been touted in various opinion pieces as the savior for everything from journalism to social media to democracy itself. The idea is that radical transparency will build trust in those organizations …

Has Growth in Social Media Peaked?

SelfieIt appears social media use among American adults has actually stopped. According to Pew Research Center, among almost all major social media platforms the percentage of American adults using them hasn’t grow over the last year. Some social media …

Image Size Guide for Social Media

pexels-cell photo-607812 (2)Keeping up with the image size and format requirements for various social media posting…and general media for that matter…can be a real challenge. Not only do requirements change, but many social media sites have different image size and format requirements. …

Facebook: Open Platform, Private Platform

Facebook cMark Zuckerberg, chief executive of Facebook, posted his vision for Facebook, Instagram, Whatsapp and Messenger (all which his company runs), and for social media in general, on a blog post in The New York Times. It is a startling …

Influencer Marketing: Problems with Fakes

pexels-cell photo-607812 (4)One wild west area of social media that is coming under increasing scrutiny is influencer marketing. Media stars have been enhancing their incomes by becoming influencers. They use their star power to sell brand products to their social media followers. …

Facebook Users Information On Target

Facebook cThough Facebook algorithms mostly classify users as having certain traits and interests accurately, about half the users are uncomfortable with Facebook having this knowledge once they are shown this information. Facebook users can go to this link, about their …