One wild west area of social media that is coming under increasing scrutiny is influencer marketing. Media stars have been enhancing their incomes by becoming influencers. They use their star power to sell brand products to their social media followers. …
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Influencer Marketing: Problems with Fakes
Tag Archives: The Hollywood Reporter
October 4, 2017 – 10:14 am
Television viewing is dropping like a rock off a cliff, so all manner of media companies are developing their own subscription services. CBS just launched its with the premiere of “Star Trek: Discovery”. YouTube, with a billion hours of viewing …
By Dean Goldman | | |