Cable is likely in big trouble as an industry due to growing cord cutting, streaming and the growth of smart TV ownership. This revolution is causing rapid change in how TV viewers approach their television watching. For those of you …
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One wild west area of social media that is coming under increasing scrutiny is influencer marketing. Media stars have been enhancing their incomes by becoming influencers. They use their star power to sell brand products to their social media followers. …
Television viewing is dropping like a rock off a cliff, so all manner of media companies are developing their own subscription services. CBS just launched its with the premiere of “Star Trek: Discovery”. YouTube, with a billion hours of viewing …