Subsidizing Speech to Help the News Media

Goldman & Associates Blog

Subsidizing Speech to Help the News Media

NewsjpgThe idea of government providing tax incentives to help support the news media was raised recently in The Atlantic. It’s not a far fetched idea. Government has subsidized a number of businesses to encourage their growth and if they are in the national interest. The purchase of electric vehicles, solar energy farms and installation, farm subsidies and wind energy come to mind. There are many more. The idea, in The Atlantic presented by John Wihbey, is for government to offer tax-free status to media start ups, in particular local news media start ups. He cites the dire situation the news media is undergoing and how important an independent news media is to our system of government. His point is that it is a national necessity to have a well-functioning news media as a structural balance to government overreach and misdeeds. Subsidizing speech has appeal, but also raises many concerns. What might the limitation be that are placed on subsidized speech? Is the news media evolving into something that will be stronger than what it has been in the past without subsidy? Mr. Wihbey’s idea has merit and is well worth a national discussion, which we give credit to The Atlantic for beginning.

How Targeted Ads on Facebook Work

Facebook cIf you use Facebook or any of its other services such as WhatsApp, Instagram or Messenger, data is collected on you. It is well known that Facebook uses that information to provide targeted ads to advertisers seeking people like you. Billions of people use Facebook products and the amount of advertising money poured into Facebook continues to grow rapidly. Advertisers love how well it targets users. However, there is more to how targeted ads work than one might think. CNBC has an excellent video story showing the process in a clear and easy to understand manner. The segment is about 10 minutes long, but well worth watching if you have any concerns about your online privacy. It also talks about Facebook’s newest targeted ad product, Stories, and how it works. Presently, there are 2 million advertisers using Stories and that is growing as well.

April Fool’s Day Pranks from History

History logoHistory provided an historical context for great April Fool’s Day pranks. They looked back at over 300 years of April Fool’s Day pranks and came up with nine outrageous ones that have stood the test of time. In some cases no expense was spared, while in others the planning was incredibly elaborate. All were big news stories of their day. A few were designed to mock societal issues, others were just good fun. If you want to upstage any of these, maybe you need to start planning today for April Fool’s Day 2020.

How Much Time to Invest in a Blog Post

Blogger 2We came across an article in Small Business Trends claiming to know how much time should be invested in writing an effective, professional blog post. The research comes from a media company mentioned in the article. However, it isn’t clear from the story or the media company’s website link what specific research was done to come to their conclusion. So, how much time should be invested to create an effective blog post? Their answer is 6 hours. Their survey result reveals “56% of bloggers get better results by spending 6 hours on a post.” The caveat is this only applies to professional bloggers. Small business owners can get away with less. Phew – glad to know that. The time needed to be spent on a strong blog post is a pretty big leap from their 2018 survey which came up with 3 hours and 28 minutes. It was also noted that the frequency of posting has been going down … makes sense if so much time is being spent developing and writing a blog post.

The Origin of April Fool’s Day

Jester 1Why is April Fool’s Day common in so many cultures? What is the it’s origin. Time has their take on the beginnings of April Fool’s Day. You’re not going to like the answer. It’s no joke, no one knows for sure. But there is plenty of speculation and conjecture about it. Here’s a little for you to ponder.

American Journalism Project Readies to Act

BloggerSince the Great Recession American newspapers have seen their revenues cut by nearly half. Thousands of jobs in the industry have been slashed and still it is having trouble recovering. Hoping to plug the dike is the American Journalism Project. It has started a noble effort to save local digital journalism and has raised $42 million. It sounds like a lot of money and it is. However, they point out in this Poynter article that the money really will not go that far. The American Journalism Project is still trying to determine how best to use the funds for the greatest return on its investment in local, digital, non-profit news coverage. The bottom line is they are trying new ideas and we commend them for doing so.

Image Size Guide for Social Media

pexels-cell photo-607812 (2)Keeping up with the image size and format requirements for various social media posting…and general media for that matter…can be a real challenge. Not only do requirements change, but many social media sites have different image size and format requirements. Here is an infographic we found at Social Media Today that they got from Constant Contact. The guide is from January 2019, so some of this information might have already changed. Hopefully, this will make sure your post images are as strong as allowed.

Drones Go to the Dogs, and Their Jobs

SheepdogDrones have made an impact on a lot of jobs, including those done by dogs. The Washington Post has the story.

Facebook: Open Platform, Private Platform

Facebook cMark Zuckerberg, chief executive of Facebook, posted his vision for Facebook, Instagram, Whatsapp and Messenger (all which his company runs), and for social media in general, on a blog post in The New York Times. It is a startling change from where Facebook is today. Essentially, he is moving his company from the open platform it is today to a bifurcated open and closed platform. This vision follows years of scandal which The Goldman blog has covered multiple times. The coming new structure will be based on 6 principles centered on private interactions, encryption, reducing permanence, safety, interoperability and data storage. The New York Times offered their analysis of Zuckerberg’s post. Both posts take a little time to read, but are well worth the investment. Zuckerberg has belated realized his company’s major flaws. His new open platform, private platform structure will not solve all of them, but it does acknowledge that times are changing and new approaches to social media are needed if his company, and other social media companies, are to continue to thrive. His vision may very well be what social media will look like in the next five years.

LinkedIn Podcast Grows Social Media Trend

LinkedIn logoA new podcast by LinkedIn is one of a number of podcasts produced by social media companies in an effort to educate users on better ways to make use of their platforms. Social Media Today explains this engagement trend here. If you would like to know more about the LinkedIn podcast itself The Hollywood Reporter has a story about the podcast which began yesterday. The concept is to have regular interviews with someone who has used LinkedIn to great success and how. The first interview is with Late Night host Seth Meyers. The podcast is called Hello Mondays.